Ad's a galore..

Hi all,
  I am just back to bangalore, and was totally disconnected from media , for the past one week.. I was reading the dailies,which we get daily, and was seeing tv, and realized , world cup fever is gripping the nation ,that all channels show the practice matches news,and grounds and ticket sales news,ground preparation etc..Papers show news about the past worldcups, and a dedicated column for the God , as most likely this is his last worldcup..Me too eagerly waiting for ticket for Ind-Eng match in bangalore, (if someone can get it,please get for us too..)

Coming to the topic, we all know ad's and their importance for a business to run. Stars, who have a wide reach will endorse products , and the product is known to all soon.. All people in TN would have seen , stars doing ad's for jewelery , thats cos there are many vendors , and each vendor wants to attract customers,thru ad's.. Even in certain movies, they ll show a brand if brand wishes so, for eg. in Chandramukhi , u can see hoarding of Dada's ad for Tata Indicom in many scenes, Sachin and Tirupachi , Vijay has scenes associated with Sunfeast , and in 'Goa', a VenkatPrabu movie , which doesn have big starts, still has many scenes with Mentos ad boards..
And now its cricket time , cricket stars are coming for ad's a lot, and now this time , brands have gone to fetch foreign stars too..Cric stars , endorse variety of products, eatables, electronics,watches, softdrinks and airlines even..I still remember 2003 worldcup, India went in for the semi's with a very good performance in group stages, and that time, to celebrate , in my place , Neyveli, they made a big screen , in many places to see the match wit a very good environment, I still remember seein the semi-final and final match in a park,jus a stone's throw , from my house..India was chasing a mammoth score in the final , Sehwag was the only one who gave India hope that time, and he was endorsing Reliance mobiles tat time,and ad shows him hitting a six, and we all will erupt in joy and shout..We all knew , its jus an ad,but at that time , all we needed was such kinda shots, so we all happily enjoyed that ad even..

Out of many ad's which come out,only few survive and gain the intended attention of the people..Ad's , though it comes jus for a min,it involves a lot of thinking, and making ads is defn not a cake-walk. Some ad's which i find very good , and still remember Sachin's 'Main kaun hu' ad during that worldcup, and 'Come on India' slogan ad, during 99 world cup..
This worldcup , many companies are in ads with cricket stars, but the best one which I rate among them is Pepsi..They have made a interesting series of ad's with Cricket stars..The best one among their worldcup ads is Peterson's and Dhoni's..I like the "Official Sponsor of Helicopter shot" caption a lot. And the Peterson ad too for the reverse sweep..I wonder if they tried to rope in Dilshan for the reverse scoop. If Misbah , had won the inaugral T20 worldcup for Pakistan, then definitely he would have got the ad for that shot ,which made the final very grippin til the end..

 
Pepsi's ad for Pakistan, is almost similar to the FIFA worldcup ad of Pepsi , sometime back with Brazilian stars..
For India , they have roped in each star in a seperate ad, bhajji for Dhoosra,Sehwag's about to come soon,Dhoni for helicopters shot..

All stars are somehow in ad's and they earn a lot thru ad's, and no harm in that ,as long as they do what they are supposed to do in the ground. Studio and Ground , though different, ones presence in ground , will definitely take him into the studios..
We buy , products endorsed by stars, all we need in return from them is to win the cup for us..Hope they do that !!

Go for Pepsi,the official sponsor of the ICC worldcup 2011, The cup that matters...!!!